Automotive

Introduction When it comes to discovering the hidden gems of Taiwan, there’s no better way …

Progressive steps to implementing a successful automotive internet department Leadership – Ownership & Management buy in is the cornerstone to succeeding in the development of an internet department. Without the full commitment of both these entities, it will be too easy for an anyone team member to be faultier when the adversities of success must be overcome. Willingness to Accept Change – One simple word “Evolution”; the automotive consumer buying cycle and market have changed and will continue to change within short time periods. The day of simply searching through the Sunday paper for the biggest ad, driving over to the dealership, and hoping to get the best price are numbered. The automotive consumer is now educated, demanding, and less brand loyal than ever before. Understand this and adapt to it. Establish Long–Term Goals With success usually comes many failures, otherwise, everyone would be successful; establish both short–term internet marketing goals and long–term marketing goals. Being willing to accept short–term trials and tribulations, developing a successful internet marketing department is not much different than managing any other department within a dealership. You must promote, hire, manage, recruit, establish procedures, sell, re–evaluate, and adjust on a daily basis with a long–term goal of obtaining profitability within an internet department based on sound business practices. Step 1 Completed:  Ownership and Management are ready, the Willingness to Change is in–place, Long–Term Goals are in the making, and it’s now time to set things in motion… Build a Team & Develop a Business Culture …

As for the hard work and time involved a lot depends on your overall dealership’s …

This is the age of information technology: the internet, cell phones, iPods/iPhones, the Blackberry, Bluetooth, …

Who are truckers? Like what the name implies, they earn money by driving a truck. …

Are you trying to find a Toyota Ipsum Japan or Starlet for sale?  Both of …

There has never been a more opportune time for carpooling. So why are 76% of …

One of my 10 New Year’s resolutions for minimizing was cleaning out the car. I …